Art Direction & Design
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The People's Car Project — Volkswagen

Volkswagen decided to turn their business inside out. Instead of building cars for the people, we began building cars with the people. We called it: ‘The People’s Car Project’, a long-term co-creation platform that re-invents how cars are ideated, designed, and built. Volkswagen designers together with over 3.1 million fans on social help to upgrade current cars and shape future ones.

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